Design and photography for

FC Locomotiv 2007 calendar

Style is black&white glance. New marketing programme - www.fclm.ru ("Football Kotoriy Lubim Mi": Football That We Love). Live people and poses. Say no to macho-like sportsmen. Football is our life!

We decided to move away from cliche's (football player is mean, wears sportswear), try something new. Football That We Love is the new idea of FC "Locomotiv". And what is love but reflection of one in other one? Reflections, symmetry, perspective are the main guidelines for the new calendar. Black and White, Yin Yang strive into perspective. Motion and balance. Simple graphic design emphasizes photographs.

www.fclm.ru